Elldorado

History


The name was proposed for a special show car built in 1952 to mark Cadillac's Golden Anniversary; it was the result of in-house competition won by Mary-Ann Marini (née Zukosky ), a secretary in the company's merchandising department. Another source, Palm Springs Life magazine, attributes the name to a resort destination in California's Coachella Valley that was a favorite of General Motors executives. However, the Eldorado Country Club in Indian Wells, California was not founded until 1957 - five years after Cadillac's naming competition. In any case, the name was adopted by the company for a new, limited-edition convertible that was added to the line in 1953.
The name Eldorado was derived from the Spanish words "el dorado", "the gilded one" or "the golden one"; the name was given originally to the legendary chief or "cacique" of a South American Indian tribe. Legend has it that his followers would sprinkle his body with gold dust on ceremonial occasions and he would wash it off again by diving into a lake. The name more frequently refers to a legendary city of fabulous riches, somewhere in South America, that inspired many European expeditions, including one to the Orinoco by England's Sir Walter Raleigh.